Google likely uses a sophisticated version of TF-IDF.ġ6. The more often that word appears on a page, the more likely it is that the page is about that word. TF-IDF: A fancy way of saying: “How often does a certain word appear in a document?”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study:ġ5. Keyword Appears in H1 Tag: H1 tags are a “second title tag”. However, your description tag can impact click-through-rate, which is a key ranking factor.ġ4. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal. Title Tag Starts with Keyword: According to Moz, title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag.ġ3. Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEO signal.ġ2. ca) can help the site rank for that particular country… but it can limit the site’s ability to rank globally. Country TLD extension: Having a Country Code Top Level Domain (.cn.
Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.ġ0.
